"How To Build a Fish Pond" Sales Copy

The client was selling a comprehensive guide on "How to Build a Fish Pond." The copy here was created as a landing page clients landed on after clicking on social and search ads. For this particular project, I crafted most of the blog posts, the sales copy, lead magnets, and the actual guide itself. For this project I:

Created compelling ad copy to sell the DIY pond guide

Crafted visually attractive outline to match written content

Ensure that visuals matched client website and ad content